About Our Company

Founded by Robert Waddell and Richard Nicholson in 1971, Custom Printed Products began as Custom Labels Inc., a small-town specialty labels shop in the back of a transmission garage. Custom Printed Products has since grown from those two employees to more than 100 full-time employees in offices located in Bossier City, LA, and Edinburg, VA. Our dedicated CPP team members have an average of 15 tenured years of experience serving printing, labeling, and packaging needs for both small and large clients across the nation, while our management team has a combined total of 180 years in the printing industry.

We at CPP take our role in your product very seriously, and we understand excellence is expected. CPP's Documented Quality Management System ensures your product is delivered with first-class customer and technical service. Using integrity and expertise, CPP guarantees satisfaction.

In order to offer our clients the best service possible, we are continually expanding our technological capabilities and reviewing our processes. As we grow and increase our professional knowledge, we are learning that as the world's resources are being redefined, it's important for our industry to recognize certain environmental factors we can positively affect. Read more about how CPP is working to reduce our environmental impact here.

Below are the CPP Mission, Values, and Vision statements. These are standards that the CPP team holds in high regard and strives to maintain throughout each step in our work. We are proud to publish these statements here for your review so that you fully understand the level of quality service to which we are committed.


Our mission is to differentiate ourselves from our competition by providing labels and flexible packaging that consistently exceed our customers' expectations.

We view the keys to our success as:

  • Embrace technology and maintain a position in leadership,
  • Focus on customer satisfaction,
  • Maintain financial stability and stable growth, and
  • Invest in our associates, as this will encourage them to further their formal education and industry specific education.


  • Provide a quality product at a reasonable price.

  • Provide outstanding customer service while giving equal consideration to the company's financial interest. We do not embrace the philosophy of loss leaders.
  • Provide employees with a safe, non-threatening workplace in which they can build a career and provide for their families.
  • Conduct business in such a manner that never threatens our reputation.
  • Grow at a sustainable rate without neglecting our existing customers.


  • Our vision is to build on core business competencies and develop strategic partnerships with our customers.
  • We do not desire to compete in commodity markets. Instead we will differentiate ourselves from our competition through outstanding service and technical innovation that decrease our customers' product costs.
  • We will grow our organization into a world-class manufacturing entity with multiple facilities and an international customer base.
  • We will maintain our position as a private company and financially reward the associates that help us grow.


We at CPP are proud members of the following trade associations: